A critical part of any business is email marketing, which
provides an excellent return on investment. Marketing experts estimate that at
least $40 can be made from one dollar spent on email marketing.
It is an effective way of communicating with potential
clients, building relationships, and converting cold leads into warm ones for
paying customers using an email newsletter. Unlike social media updates, email
communications are personal, targeted, and purposeful.
Email marketing offers you direct one-on-one communication
with potential customers and the biggest advantage is that you own your list of
subscribers, not any social media algorithm.
Compared to other marketing techniques, email is the most
effective in terms of return on investment and there are very few or no
businesses that do not have an email list. To build an Email list, you need a
website or blog, an appropriate email marketing service provider, as well as
High Conversion opt-in forms and landing pages if you are to start creating
your email list.
Creating a magnet for leads is an important step in the
creation of your email list. Some of the lead magnet ideas include offering
irresistible value-based lead magnets, content upgrades, short email lessons,
discounts or coupons, and hosting webinars, workshops, or master classes. You can
promote this offer with a landing page, website, or blog and an opt-in form as
soon as you've made your tempting offer. On social networking, word of mouth,
and paid advertisements you can also promote your lead magnet.
When using Email marketing to build and grow your email
list, It's important to maintain communication and be consistent with your
email list. You can send a series of automated email sequences to provide value.
As you grow your list, make sure to clear your list,
segment your audiences so that the right emails go to the right segments, and
track what's working.
Deepali Kale
Digital Marketing Strategist.
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