What are Keywords?

 

What are keywords -

Keywords are the ideas and topics that make up your content. Basically, they're the words and phrases people type into search engines to find what they're looking for. For instance, if you want to find a new jacket, all you have to do is type "men's leather jacket" into Google. Even if it's longer than one word, that's still considered a keyword.

 

What are SEO Keywords -

Search engine optimization (SEO) is the process of adding words to your website's content so that it gets ranked higher in search results. Basically, SEO keywords are the key words that make up your website's content. The goal of SEO keywords is to bring more organic traffic into your website from search results pages [SERPS]. so its really important that you choose the right keywords for your website content or blog post. The right keywords have great impact on how much organic traffic you get.

 

How to use keywords while writing a blog -

1.     Identify your target audience: The first step is to know who your target audiences are if you want to effectively  use the keywords. Identify your target audience. Who they are, what are thier interst, needs , wants , desires , problems?Once you know  this clearly you can then start brainstorming keywords ideas that you are likely to utilize.

2.     Conduct keyword research: First make a list of suitable keywords that you want to use. Then, Conduct keyword research to find out their search volume and competition of that keyword in the serps.  Search volume is nothing but the average number of times a specific keyword is searched in a month and the competition associated with that keyword.

3.     Select the correct keywords: When selecting keywords for your blog article, strike a balance between search volume and competition. It will be difficult to rank for a keyword with a big search volume. In contrast, if a keyword has a very low search volume, it will not attract a lot of visitors to your website.

4.     Use keywords naturally: Once you've decided on your keywords, you should include them into your blog article naturally. Don't jam keywords into your post; instead, utilize them in a way that makes sense in the context of your content.

5.     When writing your blog post, optimize the title and meta description for maximum impact: The title and meta description are the two most critical parts to focus on for including your keywords. This is because the title is the first thing readers see. As a result, use keywords relevant to your post, such as your primary keyword, in the title. In contrast, the meta description is a brief summary of your post's content and appears right under the title in search results. Therefore, incorporate secondary keywords in the meta description.

 

Here are some specific examples of how to use keywords in a blog post:

·        In the title: "5 Easy Cake Decorating Tips for Beginners"

·        In the meta description: "Learn how to decorate cakes like a pro with these easy and fun tips for beginners."

·        Throughout the blog post: "The first step to decorating a cake is to frost it evenly. You can use a piping bag or a spatula to frost the cake."

·        In the conclusion: "I hope these cake decorating tips help you create beautiful and delicious cakes for all your occasions!"

You can increase your website's visibility and ranking if you use effective keywords and will also attract more organic traffic.

 I hope this article has explained what keywords are and how to use them when writing a blog post. 

 Deepali

Creative Passion.

Senior Content & Copywriter.