Why your Email Marketing is Important and How to Build an Email List.
Using Email Marketing is crucial to your business. You have heard marketers say if you spend 1$ on the email you get the value of your money back many times at least 40$ back.
Email newsletters are an important form of communication with your potential buyers. It’s the best way to build a relationship with potential customers turning cold leads into warm leads and paying customers.
It's more than sharing updates on social media or updates on your launch. You are right there in someone's inbox every week, a place where people receive communication from their family and friends. Read what 7 experts campaignmonitor.com/blog have to say about why building an email list is so important.
Email communications are personal, targeted, and purposeful. They are direct one on one communication you have with your target potential customers. The biggest advantage is that you owe your email list and not anybody else. It's not the social media algorithm that controls your business. Your social media efforts can go waste if the algorithm changes. But the communication and the relationship with your email list stay constant.
Email marketing has the highest ROI.
All you need is -
- 1. A website or blog.
- 2. A good email marketing service provider.
- 3. High-converting opt-in forms/ landing page
Now the next question is how to build an email list?
Step 1 - is to create a Lead Magnet - Here are some lead magnet ideas.
1. Have an irresistible value-based lead magnet - such as ebooks, short email courses, video lessons, or webinars. How you package it is more important than the value that you provide in it. sometimes a value-added pdf can have more amazing content than any other.
2. Offer content upgrades to those interested in your subscription. You can have some content as FREE for everyone and some exclusive content only for your subscribers. see how Backlinko does.
3. Short email lessons - delivering content through email is amazing. That way you stay on the top of your mind every week and build your authority and relationship with your subscribers. These are easy to consume and not boring. They provide value and fun.
4. For an E-commerce business offering a discount to those who subscribe can be great. A discount code or coupon is an ideal option for online shops to build their email list.
5. Host a webinar, workshop, or masterclass - you can share your expertise to collect email addresses. A short mini webinar of 60 mins or a workshop of 1 day. see how Mariah coz does with her Free training.
Step 2 - Promote your lead magnet with a landing page or website or blog or opt-in form.
once you have created an irresistible offer promote it with the following -
1. Opt-in form or popup form - popup forms are also called exit forms. You can add them on the website, blog, landing page, and between the content.
2. Promote your lead magnet on social media with a link to the landing page or form. link in the bio, story, post, or paid promotion. you can pin it on Twitter and create pins on Pinterest. If you have a Youtube channel, create shorts. link it to the lead magnet so that viewers interested can get to join the list.
3. Word of mouth - talk about your lead magnet/incentive where you go. on the podcast, LinkedIn, social media takeover, and interviews.
Step 3 - Maintain communication and be consistent with your email list. Send a series of automated email sequences from welcome emails to a few more to provide value. As you grow your list clear your list. Segment your audiences so that the right emails go to the right segments & track what's working.
Deepali Kale.
Digital Marketing Strategist.
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